La Maravilla Coffee Co.

This project was inspired by a friend’s coffee company, where I aimed to create a brand that is both cohesive and highlights the uniqueness of each coffee roast. The branding needed to unify the company’s identity while telling the distinct story behind each roast. The collection includes a Light Roast from Guatemala, a Medium Roast from Colombia, and a Dark Roast from Peru. Each design element reflects the origin and flavor profile of the specific roast, ensuring that while the brand is unified, every product stands out with its own unique personality and character